Thursday, October 12, 2017

"Star Wars: The Last Jedi" Poster Advertises IMAX 3D


The most recent posters for movies that have been coming out to IMAX have been omitting the word '3D' from advertisements.  This happened for "Justice League," "Thor: Ragnorak," and (most obviously) "Blade Runner 2049."  I assume IMAX has been vague about the '3D' part because they were in the process of pulling away from 3D movies, and didn't want to be falsely advertising them.  Then "Blade Runner 2049" didn't bring in any more movie goers than most of their 3D movies did.  That raised the question on whether or not the company would stick with their new policy or back track a little bit.  Well, while I can't point to this as a definite reversal of policy, when "Star Wars: The Last Jedi" tickets went on sale, I was quick to point out that way more theaters were showing it in 3D and that 2D showings were (at the moment), hard to find.  Well, a new poster for the movie has emerged, and the most telling thing is that it is once again advertising the movie is going to be in IMAX 3D.

So, at least for this movie, IMAX Corporation is pushing the 3D version as the version to see.  I guess we'll see how long THAT lasts!

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