"Geostorm" is one of those really weird movies that comes along once in awhile that makes one scratch their head and wonder who greenlit it? Who do they expect to see it? Who is interested? Who decided there was enough demand to put it on a really expensive theater and charge $20 a ticket for? I don't know the answer to any of those answers, but whatever they are, "Geostorm" is a thing, and it's coming to theaters October 20th. What's more interesting though is that a search for listings on IMAX's official website shows that ALL showings of the movie (thus far) are going to be in IMAX 3D! Is the banishment of 3D movies over for the chain? Still too early to say, but I think "Blade Runner 2049" did more damage by only being shown in 2D. Yeah, that's how it was SUPPOSED to be seen, but this is why the company needed to be upfront about it rather than use the format as an excuse to explain away sagging ticket sales!
Numbers don't lie and the numbers have shown only one thing really: that people will see the movies they are interested in seeing and skip the ones they aren't. If IMAX wants to turn their numbers around they need to first and foremost focus on getting movies people want to see, movies that take advantage of the giant screen, and get more deals with companies to shoot in IMAX cameras so that more image is available exclusively on their theaters. Once that's over they might want to open more IMAX screens that are truly giant, own the theaters the screens are on, lower the ticket costs a little bit, maybe partner with MoviePass and Sinemia to attract more people to their screens, and just try to be a better experience all around. With that said, some people likely want to ask me if I think "Geostorm" will prove to be a hit and show that 3D is still a viable format. No, I don't believe it will. I'm not under the impression the movie will do all that good at the box office in general, which may prove my point about 3D more or may prove it less. We'll just have to see how the stockholders feel.
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